Agency Lead

About Ideally

The research industry is being rebuilt from the ground up and Ideally is building the platform at the centre of it.

A $30bn market is shifting away from slow, agency-led research toward always-on software that enables faster, repeatable decisions at a fraction of the cost. AI is accelerating this change, automating workflows that once required specialists and putting powerful insight tools directly into the hands of the people who need them.

Ideally is building the decision engine for modern marketing teams, combining consumer data and AI agents that generate insights and recommend actions within a centralised platform. We’re enabling consumer understanding to be used early and often in creative and commercial decisions.

We’re one of New Zealand’s fastest-growing startups, recently closed a Series A, and are scaling into the US. This is an opportunity to define a category, not just contribute to one.

Why work at Ideally

Ideally is a high-performance, high-care environment built for people who want to do the most meaningful work of their career.

We move fast, set a high bar, and expect people to take ownership of outcomes, not just execution. As the company evolves, so will the role. You will be expected to adapt quickly, focus on what matters most, and operate with sound judgement in ambiguous situations.

You will work closely with a small group of highly capable leaders across Sales, Customer, Marketing, and Product to scale a category-defining company.

About this role

As ANZ Agency Lead, you will own and scale Ideally’s agency partnerships across Australia and New Zealand, directly driving revenue growth and market expansion through this critical channel.

This is a senior leadership role where you will define how we win with agencies, build deep strategic relationships with key partners, and establish Ideally as a core part of the modern agency workflow.

You will be close to customers, active in commercial decisions, and accountable for both strategy and execution. You will define how we grow the agency channel, why it matters, and how we win.

You’ll lead from the front while building a high-performing team and system that consistently drives agency adoption, retention, and expansion.

What outcomes you’ll deliver

• Define and execute the ANZ agency strategy, including target segments, partnership models, and growth plans

• Build deep, senior relationships with key agency groups and position Ideally as a trusted partner at leadership level

• Drive consistent revenue growth through agency partnerships, including expansion, renewals, and new client acquisition

• Develop repeatable playbooks and commercial frameworks that scale the agency channel efficiently

• Embed Ideally into agency workflows, ensuring strong adoption, retention, and ongoing value creation

• Establish a high-performing agency function with clear ownership, accountability, and performance standards

• Identify and unlock new opportunities across the agency ecosystem, including strategic partnerships and co-sell motions

• Represent Ideally in market through events, content, and industry engagement to strengthen brand and demand

What you’ll bring

• Proven experience operating at a senior level in agency, SaaS, partnerships, or commercial leadership roles

• A track record of building and growing strategic partnerships that drive measurable revenue outcomes

• Strong commercial judgement and the ability to make high-quality decisions with incomplete information

• Deep understanding of the agency landscape and how agencies operate commercially and creatively

• The ability to operate at both strategic and hands-on levels without losing effectiveness in either

• Experience building, leading, and raising the bar of high-performing teams

• High ownership mindset with the ability to operate effectively in fast-paced, ambiguous environments

Core capabilities

Agency partnerships and commercial strategy, enterprise relationship management, SaaS growth and retention, negotiation and deal structuring, and market development.

System or tool proficiency

CRM platforms, data and reporting tools, and modern SaaS sales and customer systems.

Where you’ll work

This role is based in Sydney

What we offer as perks

• Competitive rewards and upside, including salary and meaningful ESOP

• Growth and progression, with stretch opportunities and exposure as we scale

• Flexibility and autonomy, with a hybrid model and focus on impact rather than hours

• Support that matters, including paid parental leave, fertility support schemes, and wellbeing resources

• A fun, social environment, including our annual company-wide offsite ThinkFest

Perks are table stakes for us. What truly defines Ideally is our high-performance, high-care culture, the calibre of people, the ownership they’re given, and the chance to help shape an industry.

Who should apply

This role is suited to someone who wants to build and scale a high-impact commercial channel and is comfortable with the pace, ambiguity, and expectations that come with that.

If this excites you, we’d like to hear from you, even if your experience doesn’t perfectly match every requirement. We care more about judgement, capability, and how you think than a checklist of credentials.

We also know from research that female and non-binary applicants are less likely to apply unless they feel 100% qualified. If that’s you, please take this as your nudge to apply anyway. Focus on the bullet points that reflect your strengths and experience, not the ones that don’t.