Growth Lead

About Ideally

Ideally is reinventing market research for the world’s most ambitious brands. We’ve built a category-defining platform that replaces slow, siloed, and expensive legacy processes with a suite of tools that unlock opportunity for insights teams, marketers, and creative agencies.

We represent the "new school" of research. A world where brands create with their consumers, not just for them. By integrating consumer insight, category intelligence, and creativity at scale, we've empowered over 250+ clients like Google, Omnicom, Kraft Heinz, and Danone to turn raw data into bigger, bolder ideas—faster.

In just two years, we’ve expanded across 30+ countries with offices in Auckland, Sydney, Melbourne, and New York. Backed by Icehouse Ventures and OIF, we're an AI-led, fast-growing team reinventing research. This is a chance to join a company where momentum, ownership, and impact are real.

Why work at Ideally

Ideally is a place to push what’s possible. It’s for people who want to build, win, and grow while meaningfully shaping an industry and our brand. Because we hire exceptional people, we trust you with real ownership of your impact while our leaders actively provide challenge, recognition and exposure to help you keep stretching towards your potential.

This is a high-performance, high-care environment. The pace is fast and the ambition is big, but you will be surrounded by highly collaborative, smart, low-ego people who back each other, speak candidly but kindly, and celebrate wins together (for example our annual company-wide ThinkFest). With skin in the game through ESOP, global momentum, and scope to grow as we scale, Ideally is a place to build something you can be proud of while shaping your future.

While people come for our culture, team, and opportunities, we know that other perks matter too. See below for more on what we offer, and head to our Careers page for more information.

About this role

As our Growth Lead, you’ll architect and execute the new business engine for the US market. This is a true “business builder” role: You’ll chart greenfield territory, craft go-to-market strategies, activate creative pipelines, and close major logos, all with autonomy and direct impact.

If you’re hungry, self-aware, coachable (zero ego), and excited by startup velocity, you’re exactly who we’re chasing.

What outcomes you'll deliver

• Own New Market Wins: Build out NYC and US pipeline; strategically hunt, qualify, and close.

• Bold Outreach: Combine creative outbound (calls, content, events, connections) with powerful narrative to spark interest; you know how to “stand out,” not just “show up.”

• Solution Crafting: Partner as a true consultant with prospects. Diagnose complex challenges, map them to Ideally’s unique value, and craft compelling proposals/demo experiences.

• Scaling Sales Playbook: Design and optimize GTM workflows, reporting, and experimentation for accelerated, repeatable growth.

• Market Intelligence: Map competitors, trends, and emerging pain points, feeding back insights that shape product and marketing direction.

• Cross-Team Collaboration: Move between sales, product, marketing, and CS to make every win “sticky” and build brand believers.

• Hands-on: Own everything, from first pitch to signed deal to seamless handoff. You’ll model “lead by doing.”

What you'll bring

• 5+ years top-performing B2B SaaS experience (hunter, new business, GTM, revenue, or growth lead).

• Proven record in hitting/exceeding quotas, you’re energized by the chase but humble in the win.

• Deep outbound skills: phone, email, events, creative campaigns, networks.

• Consultative, strategic communicator, you build trust, listen intelligently, and close like a pro.

• Data-savvy: You measure, tweak, and own your results.

• Thrives in fast, changing, zero-ego startup teams. You default to action, embrace feedback, and put team wins first.

• Fluent in CRM and automation tools; hands-on with daily learning.

• Ready to build something iconic from the ground up.

Where you’ll work

You will be based in our New York office, with a hybrid, office-primary culture that enables us to balance strong connection, collaboration, and creativity with autonomy to manage your work in a way that works for you. Typically, the team works remotely two days per week with anchor office days and further flexibility when needed. We focus on impact, not hours, so trust you to manage your time, energy, and workload to perform at a high level sustainably, without an “always-on” expectation.

Reports to: CRO

What we offer as perks

• Competitive rewards and upside, including salary, meaningful ESOP, and recognition for impact

• Growth and progression, with exposure, stretch opportunities, and scope to expand your role as we scale

• Flexibility and autonomy, with a hybrid model and focus on impact rather than hours

• Support that matters, including paid parental leave, fertility support schemes, and wellbeing resources

• A fun, social environment, with big events like our Annual company-wide offsite ThinkFest bringing everyone together

Perks are table stakes for us. What truly defines Ideally is our high-performance with high care culture, the calibre of people, the ownership they’re given, and the chance to help shape an industry.

Who should apply and how to put your best foot forward

If this role or Ideally excites you and you can see yourself having an impact here, we’d love to hear from you - even if you don’t meet every single requirement listed. This job ad is a starting point for a conversation, not a rigid checklist. We care far more about potential, mindset, and how you think than a perfect match on paper.

We also know from research that female and non-binary applicants are less likely to apply unless they feel 100% qualified. If that’s you, please take this as your nudge to apply anyway. Focus on the bullet points that reflect your strengths and experience, not the ones that don’t.